An example of retail design work. Product is clearly organized in aisle in distinct zones with clear navigation. On-shelf graphics educate the shopper and drive her to purchase. A digital touchscreen educates the shopper on different forms of the product. A central focal highlights new products for shoppers to test
A mobile interface keeps her shopping when she's not in the store. Pop ups on her mobile phone cue her to purchase product at the right time.
Packaging and collateral for the Village Bakery in Rochester, NY.
PROJECT IN PROGRESS- Preliminary mood boards in the beginning stages of creating a digital education platform. The client currently runs an in-school program for inner-city students, and hopes to build a web interface to bring their curriculum online so students, teachers and administrators can all interact.
For this first step, the goal was to show different styles of web buttons, mobile interfaces and image gallery layouts. I did this while keeping in mind certain functions the client needs, like attendance calendars, popup notifications and location mapping.
Identities designed for various organizations
EVENTS & INVITATIONS
Invitations and graphics for various weddings and events
A collaborative magazine between Photo & Design students at Rochester Institute of Technology, published February, 2012. As design director of the magazine, emphasis was put on setting up a template for other designers to follow. Was also able to help direct the cover shoot, and design inner pages. Photography in individual articles by Meredith Brockington
Graphics for WITR 89.7FM. Weekly magazine ads varied in content ranging from general promotion to specific event announcements. The new WITR website was designed to be easily updated by DJs and managers, all while allowing listeners to stream music from their browser, keep up on local events and learn about new music. Check out the live WITR website and tune in at WITR.RIT.EDU
THE URBAN YODELER
An editorial piece created to showcase a fictional superstar, Axel vonGunten, a cool man with a talent for yodeling. Additionally a small series of package labels were designed to show off the character's retail line of luxury skin care items. Thanks to Eric Madar and Tim Zwicky for photography.
THE YOUNG DESIGNERS ALMANAC
A small booklet meant to promote design skills while showing what was learned over 4 years years of college. One spread of the booklet was devoted to each letter of the alphabet.